EIDORA · Campaigns and lead generation

Campaign analytics

Measuring campaigns, website and enquiries to understand where interest comes from and which pieces to adjust.

Printed campaign report on a table
Illustrative image.

The service

Know what works.

Data is for making decisions, not decorating a report. We set up measurement from the ad to the enquiry and prepare a regular reading of what has changed and what we propose to adjust.

Starting point

What we need to know

Access to the website, ad accounts and CRM, the goals of the development and the indicators that matter to the team. Measurement respects each visitor’s cookie consent.

What's included

  • Measurement setup

    Tags, events and conversions across website, landing pages and campaigns.

  • Enquiry sources

    Attributing each enquiry to its channel and campaign.

  • Tracking dashboard

    A shared dashboard with the agreed indicators.

  • Regular reading

    A summary with conclusions and proposed adjustments.

How we work

From context to delivery.

  1. 01

    Define what to measure

    Goals, indicators and their source.

  2. 02

    Configure

    Tagging, conversions and a tracking dashboard.

  3. 03

    Read and adjust

    Regular reviews with concrete proposals.

Campaigns and lead generation

Complementary services

01 · Service

Social media and Google campaigns

Instagram, Facebook and Google ads that introduce your development and generate enquiries, with bespoke creative and campaign landing pages.

04 · Service

CRM integration

We connect forms, landing pages and campaigns to your sales team's CRM so no enquiry gets lost.

Related projects

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Your development

Define the next step.

Tell us what stage your project is at and what you need to communicate. With that context we define the pieces, the scope and the formats.

Let's talk

Campaigns and lead generation