01 · Service
Social media and Google campaigns
Instagram, Facebook and Google ads that introduce your development and generate enquiries, with bespoke creative and campaign landing pages.
EIDORA · Campaigns and lead generation
Email marketing and automation
Email communications and automated sequences that keep people interested in your development informed.
The service
Follow-up that keeps the thread.
Not every enquiry is ready to visit the sales suite. We design communications that keep each contact informed with useful updates on construction or availability, and alert the sales team when it is time to pick the conversation up again.
Starting point
What we need to know
An available email tool or CRM (or the one to be chosen), a contact list with consent, the development identity and a communication calendar. Data handling must comply with data protection law.
What's included
- Development newsletters
Templates in the project's identity for news and progress updates.
- Automated sequences
Welcome and follow-up messages based on where each enquiry came from.
- Segmentation
Lists by language, home type of interest or conversation stage.
- Team alerts
Internal notifications when someone shows specific interest.
How we work
From context to delivery.
- 01
Define the moments
What each contact receives and when, based on their interest.
- 02
Design and write
Templates, copy and languages in the project's identity.
- 03
Activate and review
Tested automations and adjustments based on responses.
Campaigns and lead generation
Complementary services
02 · Service
SEO for property developments
Website structure and content so the development appears when people search for homes in its area or of its type.
03 · Service
CRM integration
We connect forms, landing pages and campaigns to your sales team's CRM so no enquiry gets lost.
04 · Service
Campaign analytics
Measuring campaigns, website and enquiries to understand where interest comes from and which pieces to adjust.
Related projects
View all projects ↗
Your development
Define the next step.
Tell us what stage your project is at and what you need to communicate. With that context we define the pieces, the scope and the formats.
Let's talk