01 · Service
Social media and Google campaigns
Instagram, Facebook and Google ads that introduce your development and generate enquiries, with bespoke creative and campaign landing pages.
EIDORA · Campaigns and lead generation
SEO for property developments
Website structure and content so the development appears when people search for homes in its area or of its type.
The service
Be found when buyers search.
Organic search complements paid campaigns. We work on the development website's structure, its copy and content about the area to answer what buyers search for, without promising specific rankings.
Starting point
What we need to know
The development website or access to it, target markets and languages, and approved information about the area and the project. Organic results depend on competition and time: rankings are not guaranteed.
What's included
- Search research
The terms buyers use for the area, the home type and the target markets.
- Structure and content
Pages, copy and metadata organised around those searches.
- Technical SEO
Speed, indexing, structured data and language versions.
- Area content
Articles about the surroundings, services and lifestyle of the location.
How we work
From context to delivery.
- 01
Analyse searches
What buyers look for and what competitors offer today.
- 02
Improve the website
Structure, copy, metadata and technical aspects.
- 03
Publish and review
Area content and regular visibility checks.
Campaigns and lead generation
Complementary services
02 · Service
Email marketing and automation
Email communications and automated sequences that keep people interested in your development informed.
03 · Service
CRM integration
We connect forms, landing pages and campaigns to your sales team's CRM so no enquiry gets lost.
04 · Service
Campaign analytics
Measuring campaigns, website and enquiries to understand where interest comes from and which pieces to adjust.
Related projects
View all projects ↗
Your development
Define the next step.
Tell us what stage your project is at and what you need to communicate. With that context we define the pieces, the scope and the formats.
Let's talk